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Reports and Analytics

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A/B Testing | Google Analytics | Campaigns | HotJar

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Traffic Reporting

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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HeatMaps

Heatmapping helps connect the dots from analytics to a more visual approach to UX Research.

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A/B Testing

What we have learned from our A/B testing on social.
Date: 2021

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Marketing, Communications and Customer Experience

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Useful Reporting Terms

Organic – Non-paid marketing term (for example, organic traffic refers to visitors to your website who found you through non-paid efforts (such as a Google search results). Paid traffic refers to any media spent to acquire the traffic (such as through a Google ad).

Session – A session is a group of user interactions with your website that take place within a given visit. For example, a single session can contain multiple pageviews, clicks, and form fills.

Session Duration – The average length of a session in a particular time period . Session duration varies by the source of the traffic, but should generally be over 1 minute. For example, direct (when a user arrives to your website by typing the URL or going to it from their Favorites menu) and organic traffic tend to spend more time.

Pages/Session – The number of pages viewed per session.

Time on Page – The amount of time users spent viewing a specified page, screen, or set of pages or screens. Much like session duration, time on page varies by the source of traffic. In general, a 1 minute serves as a good benchmark for time spent on a single page.

Pageview – An instance in which a page was viewed (or loaded in a browser).

Unique Pageview – The number of sessions during which the specified page was viewed at least once.

Bounce Rate – Bounce rate is the percentage of sessions in which users viewed a single page. A blog, news, or event page often return higher bounce rates because the user found what they were looking for then exited. A bounce rate over 70% should be further evaluated for potential issues.

Users – The number of new and returning people who visit your site.

Clicks – The number of clicks received (for example, the number of people who clicked an ad).

Impressions – The number of times your content is displayed (but does not directly guarantee it was viewed).

Reach – The total number of people who see your content.

Clickthrough Rate (CTR) – The percentage of people who were served your ad and clicked on it (clicks/impressions = CTR). The average is 3-4%.

Cost Per Click (CPC) – The amount of media spent per click. The average varies by channel and ad format, but usually ranges between $3-4.

Conversions/Leads – The number of people who clicked from your ad to your site and fulfilled a call-to-action such as sign-up, phone call, or request for a appointment.

Conversion Rate – The number of conversions divided by the total number of visitors. The average conversion rate can vary by channel, ad format, and campaign type. The average conversion rate can range from 3-5%.

Cost Per Conversion (Cost/conv) – Cost divided by the number of conversions.

Search Visibility – The percentage of clicks that’s estimated your site would receive based on your organic ranking positions across all the keywords you’re tracking. A benchmark score is 20-20%.

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